Let's say you really want to ask for a deal but you are afraid that the answer will be no. If you ask the answer may be no, but it also may be yes.If you don't ask then the answer will definitely be no.
I have a small part-time job as a receptionist. We sell products based on our program. From time to time the program changes and our products are revised. We are allowed to let customers know about future program changes until the new program is in place. As customers like to have supplemental products, sometimes they are purchasing materials today that will be outdated in the near future. You can imagine that this can be frustrating to customers when they see revised products within a couple of months of making their purchases.
Most people just quietly grumble; however, one of my customers came to me and very politely expressed her disappointment that she had recently purchased a book which she saw had just been updated. Since she was not aware of the upcoming program change when she made the purchase, she felt that she should be able to exchange the old book for a new one. I was in complete agreement and let her make the switch.
There were probably other people who felt like she did, but they didn't get the updated book. Why not? Simply because they didn't ask.